Beets By Kur™ started from something very personal.

Two men posing together in a room with musical equipment. One man is wearing a white shirt, and the other man is wearing a black tank top and a baseball cap. They are standing close, with the man in the white shirt pointing at the other man.

Before there was a business, a website, professional labels, or even an LLC, I was simply juicing for myself. I enjoyed making fresh juice and started noticing how much better I felt when I made it part of my routine.

In January of 2025, my best friend experienced a heart attack while he was on vacation out of the country. He reached out to me and told me what was happening with his health and that he wanted go to Orlando to stay with me and recover. After me for about 12 weeks while he focused on getting better.

During that time, we made health a priority. He went to the gym with me, prepared healthier meals, and I made fresh beet juice for him regularly.

Over time, I watched him regain his strength and feel better day by day.

One day he looked at me and said, “Man, I feel good. This juice is really good. You should turn this into a business!”

A man with a beard and mustache lying in a hospital bed, taking a selfie. Medical equipment and monitors are visible around him, and he appears to be in a hospital room.

At first, I laughed it off. I told him I was just making juice for myself and had no plans to start a company.

But he kept encouraging me.

He told me, “You should turn this into a business because you could help a lot of people.”

That conversation stayed with me.

He eventually helped me get started with the LLC, worked with me on the company name, branding, and helped me launch my website.

That is how Beets By Kur™ was born.

A young man with light hair and a beard standing in front of music equipment, holding a red bottle, wearing a white shirt and shorts with 'The Arrows of Cupid' printed on them, and white sneakers with black and red accents.

What started in my kitchen as something I made for myself became something much bigger: a brand built around fresh ingredients, healthier choices, and the idea that one simple habit can inspire positive change.

Today, every bottle of Beets By Kur™ carries that beginning with it.

Fresh. Cold-Pressed. No Added Sugar. Made with Purpose.